Updated: November 26, 2024

What is benefits administration? An HR guide

Published By:

Jon Davis

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What is benefits administration and what does it have to do with growing your business? Employee benefit packages are an increasingly important component of total compensation. Perks such as health insurance, paid time off, and retirement plans are frequently cited as the most wanted benefits by  staffers and job seekers alike. They play an important role in your ability to attract and retain top talent. Furthermore, they can also boost employee satisfaction, help motivate your workforce, and contribute to long-term productivity.

Key takeaways about benefits administration

  • Benefits administration is essential for attracting and retaining top talent, enhancing employee satisfaction, and minimizing organizational risk.
  • Key components include designing benefits packages, facilitating open enrollment, administering health insurance, and managing retirement plans
  • Regular review of offerings, employee education, and compliance with regulations are important for effective benefits administration
  • Implementing benefits administration software can efficiently streamline processes, improve communication, and address common challenges

However, the benefits you offer are only one piece of the puzzle. How you approach the process with your employees and the benefits administration software you use can make a big difference in the overall success of your programs and in ensuring that contributions are accounted for.

 

So, what is benefits administration in human resources, and how can you optimize your benefits administration process to have the biggest impact?

Importance of benefits administration

From multinational corporations to startup companies, businesses of all shapes and sizes can optimize their operations with robust benefits offerings and organized benefits administration systems.

 

Here are a few of the key advantages:

  • Attracting and retaining talent: Job seekers and existing employees consider benefits like employer-sponsored health insurance, retirement plans, and family leave as top factors when choosing a place to work
  • Enhancing employee satisfaction: Benefits such as paid time off, flexible work schedules, and wellness programs increase long-term job satisfaction and loyalty, which can limit turnover
  • Reducing organizational risk: By providing comprehensive benefits programs and retaining your best employees, you reduce the risk and cost of losing them and having to hire, train and onboard replacements

 

Now that we better understand how putting a program in place can have a positive impact on your business, let’s find out more about setting one up for success.

Key components of the benefits administration process

Knowing how to offer employee benefits in a way that’s clear and meets employee needs can truly set you apart from your competitors in the job market. Here’s an overview of what benefit administrators do on a daily basis.

 

Designing benefits packages

Selecting benefit packages starts with a strategic approach that satisfies your company’s goals and budget, as well as your workforce’s needs. In many cases, it’s helpful to begin by familiarizing yourself with what your competitors offer and conducting surveys or focus groups to understand your employees’ needs.

 

Then, prioritize core offerings like health and vision insurance, paid time off, retirement plans, family leave, and disability and life insurance. As your budget and other restrictions allow, add flexible and voluntary benefits such as hybrid or remote work options, wellness programs, childcare assistance, or access to continuing education.

 

Facilitating open enrollment

One of the most important responsibilities a benefits administrator faces is managing open enrollment. It requires careful planning, effective communication, and diligent oversight to ensure that employees understand how to select the best options to meet their needs.

 

Start by confirming plan offerings and rates with providers. It’s important to establish and communicate clear deadlines for open enrollment. Also, well ahead of time consider hosting informational sessions and providing brochures and online resources to keep employees informed.

 

Track engagement and stay compliant with laws and regulations by working with high-quality benefits administration software that features an integrated employee portal.

 

Administering health insurance

Workers often cite health insurance as the most important benefit that’s offered. As an employer, you need to stay informed, engaged, and ready to adapt to changing needs and regulations. Familiarize yourself with all health insurance offerings, premiums, deductibles, and provider networks. Each employee and their family will have unique needs, so it’s important to provide a range of options.

 

Give new hires clear, thorough information about benefits and offer digital and print resources to explain any deadlines to new and existing employees. Utilize benefits administration software to track utilization, costs, and current plans.

Health plans are top of mind

46% of small businesses that participated in our small business survey last year offer some type of health insurance option.

Source: 2024 small business observations report

Managing retirement plans

First, determine the retirement plans you’ll include in your benefits packages:

  • 401(k): A popular defined-contribution plan that often includes matching employer contributions
  • 403(b): A defined contribution plan similar to a 401(k) but used for nonprofits and educational institutions
  • Pension plans: Defined-benefit plans that offer fixed payouts to employees in retirement
  • IRAs: Simplified Employee Pension (SEP) or SIMPLE IRA for small businesses

 

Select a reputable financial institution to manage employee assets. It’s important to provide clear deadlines, education, and resources to ensure that employees understand the benefits of contributing to retirement plans and how to maximize their efficacy.

 

Implementing wellness programs

Employee wellness programs aren’t always included in benefits offerings, but they help to attract and retain top talent, improve morale and productivity, and contribute to a healthier and happier workforce.

 

Wellness program offerings may include:

  • Gym memberships and fitness programs
  • Smoking cessation programs
  • Mental health support
  • Nutritional support programs and cooking classes
  • Financial and retirement planning support
  • Work-life balance programs
  • Team-building activities

 

Though there are many ways to do it, here is some general guidance on seamlessly setting up employee perks.

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Best practices for effective benefits administration

Benefits administration in HR is all about effective management, organization, and communication. While the process of developing a system requires multiple moving parts, it’s also important to keep a focused and personalized approach. Here are the key practices employers should prioritize when developing a benefits administration system:

 

Regularly reviewing benefits offerings

Attracting and retaining talent requires that your benefits packages remain competitive. Scheduling annual evaluations and optimizing benefits is key to effective administration.

 

Educating employees about available benefits

Ongoing communication and transparency with employees is essential. Inform them about when open enrollment starts, what the benefit options are, how to use them, and where to go for personalized assistance.

 

Ensuring compliance with regulations

Staying up to date on state and federal regulations and utilizing automated reporting software can ensure that your benefits are legally compliant and help you avoid costly penalties.

Savings for post-work life

After health insurance, almost 40% of small business owners have retirement savings programs at the top of the list of perks they would like to offer employees.

2024 OnPay survey

Common challenges in benefits administration

The complexity of running a benefits administration system inevitably leads to certain hurdles that must be handled quickly and effectively to maintain smooth operations. Anticipating challenges and applying common sense resolutions is key.

 

Challenges associated with benefits administration include:

  • Claims and dispute management: Instances wherein an employee requires assistance in filing a claim or disputing a decision can lead to delays and put strain on HR
  • Cost and budget allocation: Rising healthcare costs across the US can make the balance between offering competitive benefits and staying within budget more difficult
  • Laws and regulations: Employers must comply with complex and often-evolving state and federal regulatory standards and meet reporting requirements
  • Data management: Storing data can be one of the more tedious and frustrating tasks associated with business administration, particularly across different benefit categories
  • Diverse employee needs: Varying ages, health conditions, or locations across your workforce result in a wide range of needs and regulatory considerations

 

When it comes to dealing with these challenges, the people managing your systems and the software you rely on play important roles in maintaining smooth and efficient operations. What is employee benefits administration software, and how do you choose the right tools for your organization?

 

The top benefits administration systems on the market allow employers and benefits administrators to manage every component of their benefits packages through intuitive interfaces. You can easily create and select new benefit offerings, onboard new hires, communicate with employees, and negotiate contracts through your computer or smartphone.

Choosing the right tool for your benefits administration program

Benefits administration plays a critical role in ensuring that your employee perks packages start off on the right foot. They also help you achieve goals such as improving workforce satisfaction, retention, and building a positive business reputation. While the internal and external challenges associated with providing your employees with the financial security they need can be complex, the solution doesn’t have to be.

 

Developing a program that’s both effective and efficient is all about using the right tools. With OnPay, you can build customized benefits packages and receive ongoing HR support from our experts with our integrated business benefits services.

Take a tour to see how easy payroll can be.

Jon Davis is the Sr. Content Marketing Manager at OnPay. He has over 15 years of experience writing for small and growing businesses. Jon lives and works in Atlanta.